#also... not the biggest fan of Barbie as a transcendent movie... but also. a fan of the craft behind it and the way it looked...

[desirableendings]

What’s INSANE to me is how blind studios are to what actually sells. This and Mattel’s desire to have a MCU for themselves, convinced that what sells is their thousand IPs…

Girl (gender neutral), what made Barbie sell was Greta Gerwig, and a sort of original take on what could have been just a two-hour long publicity stunt, but instead cared about telling a story and having a strong point of view (and a bunch of investment on marketing, not gonna lie... which only means that if you market your original films smartly you can also have a good revenue).

Elemental (an original animated movie) sold way more than Lightyear or The Flash! After a soft opening, the box office remained steady, because, who would have thought, if you give original content time it will grow an audience ! ! !

It's not about original movies being risky, it's about the amount of investment being put in mediocre productions just because the executives in high power believe they understand how the industry works, when they don't. THEY DON'T.